Any local business is going to have to turn to the internet in order to find ways to consistently attract new business. However, when you’re trying to promote your local business online, it can be very easy to become completely overwhelmed by all the options you have available.
They all work in one way or another and tend to work better in combination. The one method that you probably should not ignore though, is email marketing.
In a nutshell, here is how email marketing works:
- Sign up for a sequential autoresponder
- Build an email list
- Follow-up on your customers
- Monitor your success
- Use social media to attract subscribers
Email marketing has proven time and time again to be a very successful method of generating new business for those who do it correctly. It is often reported as second only to search engine marketing as the most effective online marketing strategy. Email can be regularly used as a way to promote a product, company, or an opportunity. The key concept with sending emails to your market is all about building a relationship with your prospect.
Seth Godin calls it Permission Marketing:
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them……
It realizes that treating people with respect is the best way to earn their attention.
- Seth Godin
Content has always been king when it comes to the web and it is no different in email marketing. The focus should be to deliver on topic content relevant to your subscriber that provides either a compelling offer or valuable resource.
Would you like to learn more about Email Marketing for your business? Take advantage of a free consultation by contacting us.